Take Back the AD!

Today we are announcing the results of our new research conducted in partnership with and sponsored by Google, which examines the effects of certain types of gender representations in digital advertising. “This research challenges the notion that ‘sex sells’ by examining the often unobserved and long-term effects of sexualized advertising. In a digital world where …

PicMonkey Collage

Video Advertising and Women

As a mid-20s female growing up in the United States, print and video advertising has been an ever-present part of daily life. It’s not something that anyone questions, and the content is almost subconsciously absorbed; as we accept images, depictions, and scenes that we’ve seen a hundred times—whether the message is positive or negative towards …