Take Back the AD!

Today we are announcing the results of our new research conducted in partnership with and sponsored by Google, which examines the effects of certain types of gender representations in digital advertising. “This research challenges the notion that ‘sex sells’ by examining the often unobserved and long-term effects of sexualized advertising. In a digital world where …

(s)heroes

FEM Inc. believes that greatness exists everywhere. Despite stereotypes to the contrary, there isn’t a single model for the real heroes in our society. We believe there needs to be a greater range and diversity of inspirational stories – heroism is universal. For this purpose, we created a video in the spirit of highlighting the …